The problem in ecommerce today is not “lack of data”, but an excess of spreadsheets disconnected from the real operation. Analytics in CommerceUp removes the need to export reports to Excel to understand what is happening with your business. We concentrate a sales dashboard, customer health analysis and risk reports directly in your admin panel.
Why Google Analytics is not enough in B2B
Google Analytics (GA) is excellent for measuring traffic, bounce and acquisition channels. But GA does not know who your Gold distributor is, does not understand hidden price lists, and cannot tell you if a customer stopped buying their usual volume. CommerceUp Analytics crosses visit data with the reality of your portfolio and your lists.
| Focus | External tool (e.g. GA4) | CommerceUp Analytics |
|---|---|---|
| User | Anonymous users or technical IDs. | Legal name, Segment, Assigned salesperson. |
| Primary metric | Sessions, web conversion, bounce rate. | Purchase frequency, average ticket per account, delinquency. |
| Actionability | "Improve the Ads campaign". | "Call customer X because they did not restock this month". |
What you analyze inside CommerceUp
- Sales dashboard: Year-over-year comparisons, daily digital-channel pace and star products.
- Customer Health & Risk: A vital traffic light for B2B. Which customers are buying more? Which slowed their frequency and are at risk of churn?
- Operational alignment: Sales, marketing and warehouse looking at the same source of truth.
Super Humanos in control
Raw data alone does not close sales. The SourcingUp model aims to empower your salespeople. With Analytics, a B2B rep knows exactly which accounts to call today and which products to offer, while the portal or our AI agents handle recurring automatic orders.
Analyze your B2B todayAI for wholesalers
Frequently asked questions
Do I have to stop using Google Analytics?
Not at all. They are complementary. GA measures traffic and source; CommerceUp measures the pulse of the business, customers and real billing.
Does risk analysis include delinquency?
Yes — especially if you operate with open account and have balance sync with the ERP, Analytics raises alerts for delinquency or churn.
Can I export this data to my ERP or CRM?
Yes. Through our API and webhooks we can inject these KPIs into external BI platforms or CRMs.