We turn teams and people into Super Humanos.
A Super Humanos company with +18 years in digital: CommerceUp, AI agents and ADN Digital for wholesalers, factories and brands in Latam and Spain.
What SourcingUp is
SourcingUp, founded in 2008 by Julián Medina, designs AI agents, builds Super Humanos teams and positions brands with ADN Digital (SEO and GEO). Its eCommerce product is CommerceUp: B2B, B2C and marketplace for digital operations in Latin America and Spain.
What we build and operate
Own portfolio: eCommerce product, agents in production and SEO/GEO methodology.
CommerceUp
B2B, B2C and marketplace eCommerce product: portals, sellers, price lists and open account.
See CommerceUp B2BAgents + Super Humanos
AI agents in daily operations alongside human teams: support, orders and growth.
See AI AgentsADN Digital (SEO + GEO)
Positioning in search engines and in answers from ChatGPT, Gemini and Perplexity.
See ADN DigitalAmplify daily operations with usable AI
Integrate agents in production, CommerceUp and Super Humanos processes into orders, support, marketing and ADN Digital positioning.
Method: custom agents, frequent product upgrades, measurable MVPs and team training.
The reference for Super Humanos teams in Latam
Be the reference when an organization wants agents active every day, CommerceUp in operation and SEO/GEO with evidence.
We execute with +18 years, our own product and +100 agents in production.
Julián Medina
Founder & CEO · SourcingUp
From the TI-99/4A to AI agents
Julián Medina learned to program at age 10 with a manual and a TI-99/4A. Since then he has built technology applied to real businesses.
In 2008 he founded SourcingUp. Today he leads the company with +18 years of experience in Latin American digital commerce and own products, including CommerceUp.
He is the creator of ADN Digital (SEO + GEO for search engines and AI engines) and of the Super Humanos framework: people + AI agents trained by SourcingUp.
From 2008 to Super Humanos teams
Milestones with a real anchor: founding, early remarketing, CommerceUp, ADN Digital and agent operations.
- 2008
SourcingUp founded
Julián Medina creates the company to solve digital commerce with its own product and operations.
- Remarketing
Early in remarketing
We worked retargeting and cart/lead recovery when it was not yet standard practice for many Latam teams: measurement, audiences and campaigns.
- CommerceUp
Our eCommerce product
CommerceUp is born as SourcingUp’s product: B2B, B2C and marketplace, with portals, price lists, open account and ERP integrations.
- ADN Digital
SEO + GEO for AI engines
Methodology to position brands in Google and in answers from ChatGPT, Gemini and Perplexity.
- Today
Super Humanos company
People + AI agents in daily operations: support, orders, marketing and growth for SourcingUp and its clients. Frequent product upgrades.
See our vision of Super Humanos Teams
Specialties that complement the portfolio
Services and hubs around CommerceUp, agents and ADN Digital.
Strategy and human leadership
Commercial vision and project direction with human judgment.
See Super HumanosMarketing and content with AI
Campaigns and copy with workflows accelerated by agents.
See Marketing with AIMVPs and rapid prototyping
Ideas turned into functional web and mobile products.
See AI MVPsOur principles
Practical, not theoretical
We don’t sell smoke. If we talk about automation, we explain which concrete problem it solves and how it is measured.
With evidence and data
We use "+18 years" and "+100 AI agents" because they are real operating data, not empty slogans.
Out of the box
We listen and think novel ideas. We design custom work on our products (CommerceUp + agents), not generic foreign SaaS templates.
Frequently asked questions about SourcingUp
Direct answers for search engines, AI engines and anyone evaluating working with us.
What is SourcingUp?
SourcingUp is a Super Humanos company based in Argentina. It combines human judgment with its own AI agents, develops CommerceUp (B2B, B2C and marketplace eCommerce) and applies ADN Digital to position brands in search engines and AI answer engines. It works with wholesalers, factories and brands in Latam and Spain.
What are Super Humanos?
Super Humanos is SourcingUp’s framework: people + trained AI agents. The human leads strategy, relationships and judgment; agents accelerate repetitive execution, support, content and analysis.
Is CommerceUp a SourcingUp product?
Yes. CommerceUp is SourcingUp’s eCommerce product: portals, price lists, open account, sellers, ERP integrations, payments and Latam logistics.
Is CommerceUp B2B, B2C or marketplace?
All three. CommerceUp covers B2B wholesale portals, B2C stores and marketplace operations (sellers) on the same SourcingUp product.
Which countries do you operate in?
SourcingUp operates in Latin America and Spain, with a focus on B2B, B2C and marketplace eCommerce, AI agents, marketing with AI and SEO/GEO positioning (ADN Digital).
How do I start: quote, demo or reseller?
Request a quote or demo based on your need (Super Humano team, CommerceUp, agents or ADN Digital). If you are an agency or B2B implementer, learn about the Reseller program or apply at I want to be a Reseller.
Shall we talk about your Super Humano operation?
Tell us about your business. We’ll guide you with agents, CommerceUp or custom training.
Write to us nowWhat Super Humanos areTalk to a SourcingUp specialist
Tell us where your business stands and we will guide you on how to grow with Super Humanos, CommerceUp or AI.
- First consultation free of charge
- Custom proposal within 48 hours
- Team with +18 years of experience