Team

Santos de las Carreras

Creative Director

Santos de las Carreras is a creative reference in Argentina, with a career that combines the best of advertising humor, viral character creation and innovative use of artificial intelligence. A graduate of the Escuela de Creativos, he developed iconic campaigns such as Omar Obaca, Ramiro Agujis, Carilost and Volver al Uno a Uno, establishing himself as one of the leading storytellers of political and social satire in Latin America.

A specialist in marketing, content and technology, he now combines his advertising experience with generative AI tools to create new formats of audiovisual humor. His most recent work includes humorous videos with artificial intelligence for Mario Pergolini’s return to television, mixing deepfakes, animation and surgically precise scripted copy.

Santos does not only design campaigns: he builds narrative universes, develops memorable characters and sets the agenda through humor. His approach integrates advertising creativity, storytelling, technology and a critical view of today’s digital culture.