ADN Digital is SourcingUp’s service so your brand is understood correctly when someone searches you on Google or asks an AI. It is not “posting for the sake of posting”: it is organizing what you say about your business, where you say it and how clearly, so others do not invent your story.
The problem it solves
Today your prospect does not only Google. They also ask ChatGPT, Gemini or Perplexity: “which B2B platform should I use?”, “who does wholesale ecommerce in Latam?”. If the web has no clear answers, the search engine or the AI fills in with what it finds… or what it assumes.
ADN Digital works that layer: the correct information about your company, product and differentiation is available and easy to cite.
What ADN Digital includes
- SEO: appear and rank in Google with useful pages, product sheets and content.
- GEO: also appear when someone asks an AI engine (generative answers).
- Content and structure: clear definitions, FAQs, landings and articles that say the same thing coherently.
- Aligned product: if you sell with CommerceUp, the catalog and landings tell the same story as the blog.
SEO and GEO, in plain terms
SEO is what you already know: ranking in traditional search results.
GEO (Generative Engine Optimization) is the version for when the answer is not a list of links, but text the AI writes. Clear paragraphs, consistent product names and proof of what you do matter — not slogans alone.
ADN Digital joins both: ranking is useless if AI describes you wrong, and “optimizing for ChatGPT” is useless if your site is a maze.
And BoostUp — what is it?
BoostUp is this blog. Here we explain how CommerceUp is used, how Super Humanos agents work and what we are seeing in B2B/B2C ecommerce — with examples and criteria, not slogans.
If what you need is a positioning plan for your brand (pages, FAQs, SEO and GEO), that is the ADN Digital service. BoostUp is reading and reference; ADN Digital is the work on your site.
What happens if you skip it
- Google shows weak pages or third-party pages.
- AI summarizes your offer badly or mixes you with competitors.
- Sales wastes time correcting what the customer “read” somewhere else.
See the ADN Digital serviceSee CommerceUp B2B
Frequently asked questions
Is ADN Digital the same as BoostUp?
No. ADN Digital is the positioning service for your brand. BoostUp is SourcingUp’s blog: reading on product, agents and operations.
Is GEO the same as local SEO?
No. Local SEO targets area searches (maps, “near me”). GEO targets AI engines citing you correctly when someone asks in natural language.
Does it help if I already have CommerceUp?
Yes. ADN Digital aligns landings, blog and, when applicable, digital-channel content so they do not contradict what you sell in the portal.
Where do I start?
By clearly defining who you are, who you serve and what you offer on the pages that matter most. Then we add FAQs, articles and the SEO/GEO plan.