What do AI and Jurassic Park have in common? More than you think. Until recently you indexed for humans; today models build your reputation from fragments. If clear pieces are missing, they fill the gaps with “frog DNA”.
The chunk problem
ChatGPT, Gemini and Perplexity do not read your full biography: they assemble answers from pieces of your site, product pages and mentions. BoostUp, landings and the CommerceUp catalog are those pieces.
What to do (ADN Digital)
- Citable definitions at the top of every key page.
- Consistent entities (CommerceUp, modules, countries).
- Real ICP FAQs + schema.
- Operational proof (capabilities, not fluff).
How it relates to ecommerce
A structured catalog in CommerceUp plus narrative in BoostUp and ADN Digital is the combination to show up when people ask AI.
Frequently asked questions
Does GEO replace SEO?
No. It adds: classic SEO + optimization for generative engines.
Is a blog enough?
No. You need coherence across landings, product pages, FAQs and product proof.
How much content do I need?
Better a few dense, citable pages than dozens of thin ones. Fragment quality > empty volume.