Ecommerce for pharmacies in CommerceUp covers OTC and prescription sales, integration with the Zetti pharmacy ERP, the Rappi channel and multi-branch operations. It is not a generic catalog with a green-cross banner.
OTC vs. prescription sales
You mark the product’s regime and accompany the order with the medical prescription flow when required. Checkout reflects the vertical, not a generic retail template.
Zetti integration
Product linking and price/stock sync with Zetti from Admin — same philosophy as other ERP integrations: one operational truth.
Rappi and omnichannel
- Rappi as an optional native marketplace.
- Local delivery and in-store pickup.
- Trackable QR codes and stock by branch.
Vs. a generic store + spreadsheets
| Approach | Typical limit |
|---|---|
| Generic store | Prescriptions and multi-branch by force |
| Counter + WhatsApp only | Does not scale omnichannel or Rappi with real stock |
| CommerceUp pharmacies | Owned channel + Zetti + Rappi in one stack |
Frequently asked questions
Only pharmacies in Argentina?
The module is built for the pharmacy vertical; ERP/delivery scope is defined per country.
Can I operate without Rappi?
Yes. Rappi is an optional channel; the owned channel is the core.
Where can I see more B2C detail?
On the B2C pharmacy ecommerce landing and in the B2C hub.
Does multi-branch work?
Yes: stock and operations by branch are part of the vertical’s design.